On Reminder Effects, Drop-Outs and Dominance: Evidence from an Online Experiment on Charitable Giving

Axel Sonntag; Daniel John Zizzo

PLOS ONE · 2015-08-07
Research article · Version of record · CC BY 4.0 · 6,962 words

Original source: Volume 10 · Issue 8 · e0134705

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Title: On Reminder Effects, Drop-Outs and Dominance: Evidence from an Online Experiment on Charitable Giving
Human authorship: Axel Sonntag; Daniel John Zizzo
Source: Complete manuscript edition 2026-10-29
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Original authors / creators: Axel Sonntag; Daniel John Zizzo
Original publication: PLOS ONE · Public Library of Science · 2015-08-07
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doi:10.1371/journal.pone.0134705
License & retained notices: CC BY 4.0
© 2015 Sonntag, Zizzo.
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This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited Article-specific license href: http://creativecommons.org/licenses/by/4.0/.
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Evidence limits: Adjacent short-horizon experiment with mostly students and Oxfam giving. Reminder effects depend on excluding noncollectors; full-sample results do not establish the same benefit. No family-office lifetime giving effect tested.
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