Green Marketing vs Traditional Marketing Strategies and their Compared Effectiveness in Increasing Business Profits

Public project summary

Customers often link green marketing with terms such as recyclable, refillable, ozone friendly, and environmentally friendly, but the core of green marketing goes much deeper than that. With more and more brands and corporations catering to consumers' interest and want for clean and environmentally friendly goods, there are no measurements on whether these efforts to market green actually increase business profits and acquire customers. This project will focus on recent marketing profit reports from large corporations who employ green marketing strategies and compare them to previous and parallel data to determine the relationship between green and traditional marketing strategies and their compared effectiveness.