How can we market new goods and products to most effectively target Palo Alto High School students?

Public project summary

This study aims to determine the best and most effective way to target high schoolers from Palo Alto High School in order to market a new social media application. High school students are a very enticing audience for new social media applications as their influence carries far to friends, family, and often, pop culture. Thus, finding a reliable way to market products to high schoolers enables companies to sell their product in the most efficient way.