How Teaspoon Collect Consumer Information to Better Target Marketing

Public project summary

Just two years ago, Teaspoon—a local Starbucks-like tea franchise with Asian influences—opened its very first store in Los Altos, CA. Now, it is one of the fastest growing companies in the Bay Area. With nine locations, twelve specialty drinks, and thousands of loyal customers, the demand for more effective digital marketing has increased greatly. Digital marketing is an essential part of any business's marketing plan, especially in today's digital revolution. As Teaspoon aims to make a name for itself in the highly competitive boba industry, I will help Teaspoon develop new digital marketing strategies.