Original-host source document
Interactive PDF served from the official AAR archive
Public project summary
This project will study the factors influencing success and failure in the branding of companies, corporate and small. Two case studies will be conducted on a selected company that has succeeded in good branding endeavors and a company that has failed. In addition, effective re-branding will be investigated.
- Public attribution
- Anmol N. & Shannon Z.
- Issue
- Volume 2 · 2016-17
- Research area
- Business
- Source program
- Advanced Authentic Research · PAUSD