How do sales/ marketing representatives use R&D investments to help market their products?

Public project summary

This research project entails surveying financial institutions around the Bay Area to investigate where they are currently placing their investments. Through this qualitative research, the survey will likely be a mix of short answer and multiple choice questions. The results analyzed from this survey will be used to develop an investment strategy for a company called Digital Insight. This study will help to further determine how their clients are using the company’s products and enabling them to make evidence based decisions about whether the company should invest in the production of new products or invest in reselling products.