How do the effects of subliminal perception impact gender-neutral advertisements?

Public project summary

This project will study the effects that subliminal cues or subtle signals have in decision making regarding gender-neutral advertisements. The study will entail modifying advertisements slightly to target either men or women with keywords and images commonly associated with both genders. The examination of data (based on a survey), will provide evidence as to whether these cues have impacted the choices made by participants, when compared to their baseline. The differences will be determined by comparing answers judged on a qualitative scale from both the unchanged and changed advertisement, and finding the difference between the two responses when number values based on the participant's choice on the scale is assigned.